Chocolate Coffee Rubbed Steak with Coconut

1. Combine the rub ingredients in a medium bowl and set aside.
2. Cut any large, visible chunks of fat off the steak and coat it with the rub. Really get in there and make sure the steak is well covered.
3. Cover the steak and let it sit for at least 1 hour in the refrigerator, preferably longer to really infuse the flavour in.
4. Spray a grill pan (or a regular pan) with cooking spray and preheat on high heat. Also, preheat your oven to 400ºF.
5. Cook the steak until it is nice and seared on each side, about 1-2 minutes per side.
6. Turn down the heat to medium and continue cooking until it has reached the desired level of doneness.
7. Once the steak is cooked, transfer to a plate and cover with tinfoil to rest for 5-7 minutes.
8. While the steak is resting, toast the coconut flakes on a small, parchment paper-lined baking tray. Watch closely, as they only take 1 or 2 minutes to get nice and and golden.
9. Serve the steak topped with the toasted coconut flakes.